While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design.
‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy.
A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen.
The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.
Download Now Server 1 Download Now Server 3 Download Now Server 2 RF Takt is a condensed geometric grotesque with closed forms of signs. 14 fonts from Ultralight to Black. 878 glyphs and 3738 kerning pairs. 16 opentype features. Multilingual support: Latin, latin extended, cyrillic and cyrillic extended (more than 91+ languages) We have tried to make RF Takt feel as good as possible in the field of graphic design and became a versatile tool for solving a wide range of graphic tasks. The specific feature of the font is that having condensed forms of characters allows you to place a large amount of information in a limited space. RF Takt will be a bright accent in a large size and will keep the readability in a small size. A large amount of opentype features opens up a wide range of options for experiments and original solutions. RF Takt is ideal fo